Services for Brands
Got a strong brand and fantastic products? But just in need of a gateway to the market? Billiet is here for you. Through a variety of channels we share your brand story and bring your product range to the right customers.
Billiet specialises in hospitality, kitchen, cooking, table, decoration and gift items. We operate internationally and distribute your products through our network in Belgium, the Netherlands, Luxembourg, France, Germany, Austria, Switzerland and beyond.
Your Gateway to the Market
Share your brand story with us. And we'll take it from there. Using a mix of channels, we will place your products with the right retailers and hospitality wholesalers. We can rely on many years of experience in your market segment. This helps us to continue to identify new opportunities for your brand.
- Shop-in-shop in the showroom. Your own branded space with compelling visuals, POS material, displays and brochures ...
- B2B webshop. Your own presence on our professional online sales platform.
- Sales team. Our sales team hits the road to introduce your brand and products to the right retailers and hospitality wholesalers.
- Trade fairs. We promote your brand at all relevant trade events.
- Inspiration days. During our open days, you can pitch your story and products directly to retail and hospitality clients.
- Marketing campaigns. We engage and inform customers via email campaigns, marketing materials and other promotional tools.
Why Billiet?
A wide-reaching network of active clients
All the relevant retailers and hospitality wholesalers buy from Billiet.
International markets
Belgium, Luxembourg, the Netherlands, France, Germany, Switzerland and Austria.
Specialisations
While our range is broad, each adviser specialises in the specific product category, giving you expert, tailored service.
Vast warehouse
We have a vast warehouse (60,000 m²). This allows us to keep large volumes of your stock and to supply our customers quickly and reliably.
Returns
Worried about returns? We are happy to handle them for you.
Dependable partner
We are a solid, dependable partner with 90 years of experience in the sector, backed by a long track record of trusted brand relations.
How do we work?
- First meeting. What does your brand need? What markets are you aiming for? How does your brand fit in the Billiet product range?
- Pricing and agreements. At what prices will we sell? What does our partnership look like? What exactly does an exclusive partnership involve?
- Rollout of marketing and distribution plan. We select the products, set up your shop-in-shop in our showroom, create marketing materials, and organise training for our salespeople and product specialists.
Frequently Asked Questions
How do I become customer?
Get in touch by email or use the contact form. We'll assess your needs and discuss how we can best be of service. Is it a match? Then we’ll draw up a partnership agreement.
What tasks will Billiet take off my hands?
We are your gateway to the market. You develop your products and brand story, we get your brand to the right market. Billiet keeps a large inventory of your products to ensure fast, reliable delivery to retailers and hospitality wholesalers.
How does Billiet make sure my brand gets the attention it deserves?
Our range may be broad, but each team member specialises in specific product groups and brands. This ensures that your brand receives specialist support in terms of product expertise, sales and marketing.
Does your broad range create competition between brands?
Some overlap is, of course, inevitable. A percolator brand, for example, might offer mugs, and so might a tableware brand. But direct competition between brands offering the same core range? No, that wouldn't work. This is why we always check for compatibility with our existing brand portfolio.
Why do you work on an exclusive basis?
We want to give your brand the attention it deserves, and that's why we invest in marketing and POS materials, training for our sales teams, trade show stands, email marketing and more. Without exclusivity, this wouldn’t work because we couldn't commit fully and the results would quickly fall short of expectations. What’s more, you only need one partner, and you’ll know that we are fully invested in making the collaboration a success.
Want to know more about our services for brands?
