Product Labs

Are you a retailer or hospitality wholesaler looking to launch your own (private-label) product range? Or expand your current label with new products? Draw on our product development team.

We adapt existing products and develop new ones tailored to your brand. This offers your customers exclusive items they won't find anywhere else.

The company is fully owned by the Billiet-Vanlaere family. This brings an important advantage: we’re not tempted to make decisions that may seem profitable in the short term but prove harmful in the long run. You see, we’ve been around for 90 years — and the plan is to still be here 90 years from now.

Christoph Billiet - CEO

You get the best of both worlds: an extensive assortment and expert support in every category.

Geert - Product Labs Manager

Enhance your Range with Custom Products

Private-label products. Existing, adapted or completely new products designed for your brand, packaging included.
Promotional products. One-off or time-limited products branded with your label.
Personalised products. New or existing products customised with your logo, visuals and packaging.
Industrial packaged items. We develop or modify existing products for use in (industrial) packaging.
Loyalty gifts. Hospitality, kitchen or household items for use in your loyalty programme.

From Concept to Delivery

How do we work?

We discuss your needs, offer advice and develop a custom solution.
We design or source the product and packaging (and make a prototype if needed).
We find the right manufacturer and monitor production closely.
We store your products in our warehouse.
We deliver the products exactly as agreed.

Why Billiet?

Full Service

From design and production to stock management and delivery, we support you and take care of everything.

Wide Range

Work with just one partner for all your product development needs and save time.

Stock Holding

No need to provide your own storage space. We manage your stock and deliver on demand.

Fast and Flexible Delivery

Handled the way you want it.

Reliable Manufacturers

We have access to a broad network of international manufacturers to bring your products to life.

Strict Quality Control

Carried out by our in-house experts and certified external bodies.

Frequently Asked Questions

Want to know more? Got a pressing question? Get in touch. Or check out our frequently asked questions.

View all FAQs

What kinds of products do you develop?
Our product range covers these types: Cook (cookware, bakeware and kitchen utensils), Dine (tableware such as crockery, glassware, cutlery...), Live (household items, electricals excluded) and Deco/Gifts (decorative items and gifts).
Do you also manufacture the products?
Yes, we manage the full chain: development, production, stock management and delivery. We work with a broad network of trusted European and overseas manufacturers. We have partnered them for years and they offer consistent quality.